hi, i'm jimena!
designer based in Baltimore ♡ building websites and branding that help small businesses attract customers, look professional, and feel confident sending people to their site.
Featured Work ♡
Featured Work ♡
Featured Work ♡
Little Hungarian Bake Shoppe — Website Design
Web Designer
From zero online presence to Google rankings, customer traffic, and a warm brand experience for a new Baltimore bakery.
Little Hungarian Bake Shoppe — Website Design
Web Designer
From zero online presence to Google rankings, customer traffic, and a warm brand experience for a new Baltimore bakery.
Little Hungarian Bake Shoppe — Website Design
Web Designer
From zero online presence to Google rankings, customer traffic, and a warm brand experience for a new Baltimore bakery.
Johns Hopkins University — ARCH Website Redesign
Web Design
A redesigned research computing site with clearer navigation, modern UX, and SEO improvements that led to major traffic and engagement growth.
Johns Hopkins University — ARCH Website Redesign
Web Design
A redesigned research computing site with clearer navigation, modern UX, and SEO improvements that led to major traffic and engagement growth.
Johns Hopkins University — ARCH Website Redesign
Web Design
A redesigned research computing site with clearer navigation, modern UX, and SEO improvements that led to major traffic and engagement growth.
Little Hungarian Bake Shoppe — Branding
Brand Designer
Built a cozy, handcrafted brand identity inspired by Eastern European heritage, from the logo and color palette to menus and photography, to bring a new Baltimore café to life.
Little Hungarian Bake Shoppe — Branding
Brand Designer
Built a cozy, handcrafted brand identity inspired by Eastern European heritage, from the logo and color palette to menus and photography, to bring a new Baltimore café to life.
Little Hungarian Bake Shoppe — Branding
Brand Designer
Built a cozy, handcrafted brand identity inspired by Eastern European heritage, from the logo and color palette to menus and photography, to bring a new Baltimore café to life.
About Me
About Me
About Me
Jimena Fernandez
Web Designer & Brand Strategist
I build websites that work as hard as you do.
Cornell-educated and experienced with Johns Hopkins and Baltimore small businesses, I handle strategy, design, development, photography, and SEO so your brand gets a complete, cohesive digital system. My work has helped clients increase traffic by 2,775%, rank on Google’s first page in weeks, and turn curious visitors into customers. If your website isn’t pulling its weight, let’s fix that.
I build websites that work as hard as you do.
Cornell-educated and experienced with Johns Hopkins and Baltimore small businesses, I handle strategy, design, development, photography, and SEO so your brand gets a complete, cohesive digital system. My work has helped clients increase traffic by 2,775%, rank on Google’s first page in weeks, and turn curious visitors into customers. If your website isn’t pulling its weight, let’s fix that.
I build websites that work as hard as you do.
Cornell-educated and experienced with Johns Hopkins and Baltimore small businesses, I handle strategy, design, development, photography, and SEO so your brand gets a complete, cohesive digital system. My work has helped clients increase traffic by 2,775%, rank on Google’s first page in weeks, and turn curious visitors into customers. If your website isn’t pulling its weight, let’s fix that.
Your Partner in Digital Success
I help small businesses build websites that look good, get found on Google, and convert.
My approach is simple: beautiful design, strong SEO, and a site you can easily maintain—without jargon or endless revisions.
Ready to grow?
My Experience
My Experience
My Experience
Freelance Web & Digital Marketing Consultant
July 2025 - Present
Partner with small businesses and cafés to build brands that feel as good as they look—developing visual identities, content ecosystems, and digital systems that help local owners grow with clarity and style
Built complete brand identity for Little Hungarian Bake Shoppe from scratch, achieving 10,500% Instagram reach increase in 90 days
Optimized online visibility through SEO, Google Maps listings, and accessible UX updates to improve customer reach
Freelance Web & Digital Marketing Consultant
July 2025 - Present
Partner with small businesses and cafés to build brands that feel as good as they look—developing visual identities, content ecosystems, and digital systems that help local owners grow with clarity and style
Built complete brand identity for Little Hungarian Bake Shoppe from scratch, achieving 10,500% Instagram reach increase in 90 days
Optimized online visibility through SEO, Google Maps listings, and accessible UX updates to improve customer reach
Freelance Web & Digital Marketing Consultant
July 2025 - Present
Partner with small businesses and cafés to build brands that feel as good as they look—developing visual identities, content ecosystems, and digital systems that help local owners grow with clarity and style
Built complete brand identity for Little Hungarian Bake Shoppe from scratch, achieving 10,500% Instagram reach increase in 90 days
Optimized online visibility through SEO, Google Maps listings, and accessible UX updates to improve customer reach
Communications Specialist at Johns Hopkins University
February 2023 - March 2025
Built entire site using WordPress/Elementor, handling UX/UI, content strategy, and SEO
Managed information architecture for documentation serving 78,000 users worldwide
Worked closely with stakeholders to improve user experiences.
Communications Specialist at Johns Hopkins University
February 2023 - March 2025
Built entire site using WordPress/Elementor, handling UX/UI, content strategy, and SEO
Managed information architecture for documentation serving 78,000 users worldwide
Worked closely with stakeholders to improve user experiences.
Communications Specialist at Johns Hopkins University
February 2023 - March 2025
Built entire site using WordPress/Elementor, handling UX/UI, content strategy, and SEO
Managed information architecture for documentation serving 78,000 users worldwide
Worked closely with stakeholders to improve user experiences.
Product Designer at UniPantry
March 2021 - February 2023
Led product design for student-focused startup, creating intuitive mobile experiences for pantry management and grocery planning
Designed user flows from concept to launch, translating research into wireframes, prototypes, and polished interfaces
Conducted UX research and usability testing to validate features and improve user experience
Product Designer at UniPantry
March 2021 - February 2023
Led product design for student-focused startup, creating intuitive mobile experiences for pantry management and grocery planning
Designed user flows from concept to launch, translating research into wireframes, prototypes, and polished interfaces
Conducted UX research and usability testing to validate features and improve user experience
Product Designer at UniPantry
March 2021 - February 2023
Led product design for student-focused startup, creating intuitive mobile experiences for pantry management and grocery planning
Designed user flows from concept to launch, translating research into wireframes, prototypes, and polished interfaces
Conducted UX research and usability testing to validate features and improve user experience
Services
Services
Services
01
Web Design
Strategic, user-friendly websites with clean UX and built-in SEO. Designed for clarity and results.
02
Brand Identity & Strategy
Cohesive visual identities—logos, color, voice, and storytelling rooted in clarity and charm.
03
SEO & Content Strategy
Search-ready content, refined keywords, and optimized pages that help the right people find you.
04
Brand Identity
Creating cohesive brand strategies to help translate your business' vision and story.
01
Web Design
Strategic, user-friendly websites with clean UX and built-in SEO. Designed for clarity and results.
02
Brand Identity & Strategy
Cohesive visual identities—logos, color, voice, and storytelling rooted in clarity and charm.
03
SEO & Content Strategy
Search-ready content, refined keywords, and optimized pages that help the right people find you.
04
Brand Identity
Creating cohesive brand strategies to help translate your business' vision and story.